Reference effects in multiattribute evaluations
نویسندگان
چکیده
منابع مشابه
Multiattribute Evaluation Reference Effects: A Reply to Barron and John
In a recent paper, Yates and Jagacinski (1979) presented evidence for what was referred to as a "reference effect" in the process by which people evaluate multiattribute alternatives. Barton and John (1980) argue that it is inappropriate to characterize the observed phenomenon as a reference effect. We wish to take this opportunity to clarify what the issues are and what the data and analyses o...
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ژورنال
عنوان ژورنال: Organizational Behavior and Human Performance
سال: 1979
ISSN: 0030-5073
DOI: 10.1016/0030-5073(79)90037-0